Finally no longer continue to shut shop but Smith Barney’s cash flow situation of poor-webquest

Finally no longer continue to shut shop but Smith Barney’s cash flow situation of poor hot column capital flows thousands of thousands of stocks the latest Rating Rating diagnosis simulated trading client sina finance App: Live on-line blogger to tutor Jiepan listen to expert on forest stock election Niugu tournament first half due to the events involved in Xu Xiang scandal Smith Barney (002269.SZ) has announced the results of the first half of 2016, after last year’s first loss since listing, the report shows that the company paying remodeling channel transformation effect, on 2016 the first half of the company’s net profit loss decreased. But the company’s cash flow situation is not optimistic. The first half of 2016, Smith Barney operating income 3 billion 74 million yuan, an increase of 10.75%, net profit of 60 million 190 thousand and 800 yuan loss, achieve 36.48% reduction in losses over the same period last year. Direct business revenue growth of 13.24% over the same period last year, to join the business to reverse the situation continued to decline, revenue growth of up to 7.08%. Over the past two years, Smith Barney closed shop on 1000. The 2013 annual report, the final number of stores and Smith Barney in 5000, at the end of 2015, in store and franchise store has been reduced to more than 3 thousand and 700 of the country has. Judging from this year’s report, the situation is improving. The first half of the company opened a new 100, currently has direct and franchisee stores total more than 3800. Increase the number of stores, direct and join channels at the same time there is growth, it is brisk performance, this is for the first time in 3 years the company achieved operating income growth, reversing the previous decline. In addition, according to the category split, men’s income grew by 11.8%, women’s clothing business grew by 4.9%. Due to the contribution of direct channel sales revenue of nearly 6, involved in the direct channel of the gross margin fell 3.2 percentage points, the company’s overall gross margin fell 1 percentage points to 44.7%, but to join the channel gross margin rose to 39.77%; period expenses rate declined from 3.2% to 42.4%, mainly due to wages, renovation costs decline in sales cost management costs, consulting fees decreased. It is worth noting that, even in order to control the cost of compressing the fees, but the first half of this year, the company still in advertising increased investment, pay up to 74 million 190 thousand yuan in advertising, compared to the same period last year increased by 55.18%, while last year was 126 million yuan, only 36 million 240 thousand yuan in 2014. The company’s brand communication and promotion of App ho throw daughter unabated, the cost of "fan", "wonderful" successive title accounted for the bulk. The clothing industry insiders said, into a weak recovery stage garment industry in the end of the adjustment period, continue to strengthen brand transformation and upgrading of garment enterprises, strengthen the quality of attention, at the same time through quality and service improvement, and constantly improve the enterprise operation and management efficiency. Although Smith Barney in advertising investment is huge, but adhere to the simultaneous development of online and offline strategy, burn is inevitable. At present, Smith Barney stock compared with the end of last year, down 1 on相关的主题文章: