More than 80% of the elderly travel will be strong the most popular scenery – Liaoning Channe-winsockfix

Over 80% of the elderly will travel with strong   the most popular scenery — Liaoning channel — original title: over 80% elderly people will travel strong natural scenery to the most popular in Beijing in October 14, 13 days, with the way tourism issued the "Beijing elderly tourism consumer behavior research report 2016" (hereinafter referred to as the "report"), tourism consumption behavior for more than 45 years in Beijing area in the elderly were analyzed. The "report" survey data show that under certain conditions, 84.5% of the elderly people are willing to travel, love and travel peak, expressly unwilling to travel accounted for only 5.8%. Nearly half of the elderly prefer sightseeing tour, accounted for 45.5%, followed by leisure travel, accounted for 35.5%. Sightseeing and leisure vacation is the main purpose of the elderly travel. In the survey by the elderly most popular destination, famous scenery, natural ecology and the types of the elderly places of historic interest and scenic beauty is famous tourist destination, respectively accounted for 26.6%, 25.4% and 22%, natural scenery to the elderly welcome. In addition, the report shows that in terms of access to information, the traditional travel agency stores are the main channel for the elderly to get travel information, in addition, WeChat circle of friends is also an important channel for information access. In the holiday, the elderly prefer to travel in the Travel Newspaper Group, accounting for 56.1%. In the choice of travel agency, the travel agency’s reputation by the elderly welcome, accounted for 34.3%. In terms of tourism spending, the report shows that 69% of the elderly to choose their own commitment, children bear only about $15.5%, a single trip spending more than $5000 ratio of 39.4%. In the choice of travel partners, 36.3% of middle-aged and elderly tourists choose to travel together with their spouses, the proportion of children traveling together with only about 12.97%. The "report" data show that most factors in tourism in the elderly attention in order of importance: travel safety, itinerary, tour guide service, travel expenses, accommodation, meals, transportation, shopping, travel safety and travel arrangement including the elderly tourists attention. It is worth mentioning that the "report" on basis of in-depth interviews of elderly users in Beijing area, sorting out the existing in the tourism consumption in the elderly has several "pain points", mainly concentrated in six aspects, respectively: guide service level is uneven, the itinerary not suitable for the elderly group, elderly group did not consider the accommodation meals and shopping needs at their own expense items too much, the price and quality is not equal to the elderly, travel restrictions etc.. To solve these pain points, with the way tourism announced the establishment of "100 brigade Beijing branch", formally enter the elderly tourism market segments in the same way, relying on the "Suzhou + headquarters of the six regions of the line layout and flow of resources, force in the old market segments, from the service, brand and reputation in three aspects the elderly to create high-quality, high standards and high cost of travel products. Data show that the same way travel 2015 annual service trips over 1相关的主题文章: